Signaling Status with Luxury Goods: The Role of Brand Prominence
نویسندگان
چکیده
The authors would like to thank the Marketing Science Institute for their generous assistance in funding this research. We would also like to thank Claritas for providing us with data. We are indebted to Vincent Bastien, former CEO of Louis Vuitton, for the time he has spent with us critiquing our framework.
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